Hoboken,
NJ,
United States
Type
Private
Degrees offered
Bachelor's Degree
BSc in Business - Marketing Innovation and Analytics in Hoboken United States | Stevens Institute of Technology
Stevens Institute of Technology
|
Hoboken United States
Visit institution website
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
61,028
Attendance
Full-time
Full-time Duration
48 months
Modern technology has revolutionized how products and services are marketed today. Big Data provides marketers with unprecedented insights into customer habits and preferences, while social platforms and mobile technology enable precise targeting of messages to individuals based on location and timing. To leverage these benefits effectively, businesses must translate data into strategic actions - an area where Stevens excels. Students gain hands-on experience with these technologies to design campaigns and utilize analytics for real-time strategy adjustments.
Graduates of the Marketing Innovation & Analytics program develop a creative, data-backed approach to both traditional and digital campaigns, mastering analytical techniques to measure and guarantee success.
The program's tech-focused curriculum equips students to interpret consumer data and create impactful messaging for target demographics. Marketing students acquire versatile skills applicable across all industries, with particular appeal to analytics-savvy employers who recognize the power of data-driven marketing strategies.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Official high school transcript.
A first-year application should be submitted if you are a current high school student,
or a high school graduate that has not been enrolled in a college or university since graduation. This includes students that have earned college credits through a high school and/or dual-enrollment curriculum.
Essay (included on your application).
Two letters of recommendation (we prefer one from a teacher and one from a guidance counselor).
(TOEFL) and earn a score of at least 550 on the paper version
Test of English as a Foreign Language (TOEFL) minimum score of 80
IELTS minimum overall score of 6.0
A first-year application should be submitted if you are a current high school student,
or a high school graduate that has not been enrolled in a college or university since graduation. This includes students that have earned college credits through a high school and/or dual-enrollment curriculum.
Essay (included on your application).
Two letters of recommendation (we prefer one from a teacher and one from a guidance counselor).
(TOEFL) and earn a score of at least 550 on the paper version
Test of English as a Foreign Language (TOEFL) minimum score of 80
IELTS minimum overall score of 6.0
Tuition
USD
61,028