BSc in Sport Marketing and Management in Bloomington United States | Indiana University Bloomington

IU Bloomington's Sport Marketing and Management Program, established in 1985, has been shaping leading professionals in this interdisciplinary field. Drawing students nationally and internationally, it ranks among the premier programs of its type in the U.S. Alumni have established careers across the expansive, billion-dollar sports sector. Begin your journey into the sports world today by enrolling in this program. The curriculum starts with foundational courses that provide a comprehensive overview of the sports industry, followed by specialized electives in areas like sports marketing, event management, sales strategies, administration, operations, data analysis, and numerous other concentrations to align with your career aspirations.