BA in Marketing in Salt Lake City United States | University of Utah

That memorable tune, that unique logo or visual, and all the other signals we connect with a particular brand get ingrained in our minds through marketing. Marketing serves as both an organizational role and a collection of processes aimed at generating, sharing, and providing value to consumers. By combining strategic planning, business expertise, and thoughtfully-crafted messaging, marketing professionals enable companies to recognize and fulfill customer demands. As a marketing student at the University of Utah, you'll explore various subjects including market analysis, buyer psychology, promotional strategies, sales techniques, and global marketing - all focused on mastering how to create desirable brands.