BSc in Marketing - Queens Campus in Queens United States | St. John's University

Modern marketing professionals have access to an extensive toolkit for engaging and motivating their target audiences. In today's globalized, digitally connected world with its evolving social media landscape, marketers must skillfully wield these resources to stand out in a competitive environment.

The Marketing Department at The Peter J. Tobin College of Business equips students with career-ready skills through comprehensive marketing education. Our faculty brings diverse expertise spanning academia, research, consulting, and corporate experience. Program alumni have secured positions across various sectors including financial services, retail, manufacturing, sports and entertainment, as well as government and nonprofit fields.
The undergraduate Marketing curriculum develops students for marketing management and specialist roles. The program teaches fundamental marketing concepts and practical skills for today's business landscape. Key competencies include strategic planning, product development, pricing strategies, distribution channels, advertising, promotional tactics, and market research. Courses highlight how cultural, social, personal, and psychological factors influence both domestic and international markets. Consistent with the University's Vincentian values, ethical principles are integrated throughout all coursework.