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The Textile Marketing program stands as the sole accredited program of its type in the U.S., blending textile studies with business administration coursework. Students gain expertise in market analysis, product innovation, and sales strategies for companies manufacturing fibers, yarns, textiles, clothing, and products for interior and industrial markets.
This distinctive curriculum merges textile/fashion education with marketing principles, providing students with the tools to strategically develop, advertise, and deliver fashion merchandise. The program covers consumer research, merchandise creation, and sales operations within fiber, textile, and garment production firms. Graduates pursue diverse career paths such as textile product procurement and supply chain management.