BSc in Business - Marketing in Fairfax United States | George Mason University

Mason's marketing concentration teaches you how to know, understand the needs of, and deliver value to customers. Mason's marketing concentration offers a variety of marketing courses so you can tailor the program to your interests. Areas of focus include marketing analytics, marketing communications, business and federal government marketing, sales management, nonprofit marketing, new product development, and brand management. Mason marketing students learn how to develop new products, build a brand, set prices, create marketing communications and promotions, manage customer relationships, and analyze consumer behavior and market trends.