Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Students who complete the Marketing specialization within the Business program gain the skills needed for various professional paths, including roles in retail management, small business operations, marketing strategy, advertising coordination, product development, customer relations, and sales leadership. The Marketing curriculum, administered by the Department of Marketing and Business Analytics, emphasizes key business aspects such as market analysis, product innovation, target audience identification, brand positioning, sales team supervision, promotional campaigns, pricing strategies, and supply chain management.
Students must Earn a high school diploma, or equivalent and earn the equivalent of a U.S. 3.0 grade point average (GPA) or an average of “B” grades. Successfully complete three years of college preparatory mathematics with a minimum grade of “C-” or better.
English Language Requirements: IELTS - 6.0, TOEFL – 61 (IBT), Paper based – 500; Pearson Test of English (PTE) – 44.