BSc in Advertising in Moscow United States | University of Idaho

Advertising surrounds us, appearing on billboards, TV screens, and social platforms. While some advertisements entertain with humor, others take a straightforward approach or simply share facts. Regardless of whether they evoke laughter, tears, or the urge to change channels, most ads share two core objectives: informing consumers about offerings and persuading them to purchase. In our rapidly changing media environment, advertisers now require greater creativity and strategic thinking. This curriculum equips students with diverse abilities in copywriting, promotion, commerce, branding, visual design, and digital platforms. The program covers the full advertising spectrum, from initial brainstorming to final production and media strategy. As an advertising student, you'll gain hands-on experience by developing campaigns for actual clients.