Los Angeles,
CA,
United States
Type
Private
Degrees offered
Bachelor's Degree
Marketing involves brands, companies, and organizations identifying and creating strategies to fulfill customer demands via products, services, pricing, communication (advertising and promotions), and distribution methods. This function bridges business strategy and human psychology - essentially understanding consumer pain points and addressing them through innovative solutions. LMU's revamped Marketing major, the MRKT Pathways Curriculum, allows students to specialize in industry-relevant course tracks centered around four core marketing pillars: strategic planning, brand positioning, creative development, and data analysis.