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Our communication degree equips you with essential skills to thrive as a communication professional. You'll learn to build productive relationships, lead teams, assess audiences, craft impactful messages, and navigate media landscapes—core abilities for success in this field. RIT's communication bachelor's program grounds you in theoretical knowledge, research methods, and practical implementation to cultivate these competencies. Graduates emerge prepared for rewarding communication careers, with the program's emphasis on undergraduate research also providing strong foundations for graduate studies in communication and related fields.
Tailor your communication BS by selecting professional core courses from RIT's nine colleges, spanning diverse areas like design, photography, marketing, healthcare, programming, and engineering. This distinctive curriculum blend lets you examine communication's wide-ranging applications while pursuing other professional or personal interests. Your communication BS opens doors to various career paths, from conventional corporate communication roles to innovative startup ventures.
Study subjects including communication theory, visual messaging, public speaking, mass media, communication law and ethics, digital communication platforms, and research methodologies. Choose a professional focus from numerous university minors or create your own specialization. The program rounds out with electives and liberal arts requirements. Enhance your academic experience through cooperative education, gaining practical industry exposure that strengthens your communication expertise and readies you for post-graduation employment.
All School of Communication students receive both a professional academic advisor and faculty mentor. Advisors guide course selection and registration processes, while mentors offer career development support, including research possibilities, graduate program information, and job market insights. Upper-level advertising and public relations students serve as peer mentors, providing firsthand perspectives on coursework, campus organizations, student activities, and other collegiate matters.