BA in Sports Communication - Sports Promotion and Publicity in Chicago United States | DePaul University

The Sports Promotion and Publicity specialization equips students with knowledge of PR principles, advertising strategies, promotional tactics, content development, and event coordination within the sports industry. Learners will examine sports marketing and communication approaches through diverse viewpoints and across multiple media channels. Professional opportunities encompass sports PR roles, event coordination positions, content development careers, promotional marketing, and sports social media management. The BA in Sports Communication develops professionals who combine core communication competencies with specialized knowledge in sports sales, marketing strategies, media relations, digital media production including graphic design and video editing, as well as social media analytics and oversight.