West Lafayette,
IN,
United States
Type
Public
Degrees offered
Bachelor's Degree
Master of Business Administration - Marketing in West Lafayette United States | Purdue University
Purdue University
|
West Lafayette United States
Visit institution website
for more information
Qualification
Masters Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
18,802
Attendance
Full-time
Full-time Duration
21 months
The Krannert full-time MBA offers four specialized marketing tracks: industrial marketing, consumer marketing, marketing research, and consulting. Our goal is to equip students with the expertise needed for careers in any of these focus areas. Those who choose the industrial (B2B) marketing track develop capabilities for analyzing customers, competitors, and business-to-business market dynamics. Similarly, students in the consumer marketing track gain skills tailored to business-to-consumer environments. The marketing research track prepares students to apply contemporary research techniques to solve critical business challenges, while the consulting track suits those aiming for marketing-focused advisory roles. Many students opt to pair marketing studies with complementary disciplines like Operations, MIS, and Finance.
Purdue University's MBA in Marketing Program holds the #5 ranking among North American marketing-focused MBAs (Best-Masters.com). Recent curriculum updates have introduced cutting-edge courses in Data-Driven Marketing and Digital Marketing Strategy. Additionally, all marketing graduate students have opportunities to engage in hands-on learning initiatives and international field study projects.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 7.5
Qualification Requirements
Applicants are ordinarily expected to hold a bachelor's degree from a college or university of recognized standing prior to registration, and should have achieved a grade point average of 3.0 on a 4.0 scale, or higher.
The Graduate School accepts all valid forms of TOEFL testing. Krannert School of Management requirements are: Paper based-test (minimum score of 600), computer-based test (minimum score of 260), and Internet-based test (minimum score of Writing 20, Speaking 22, Listening 18, Reading 22, and Total of 93). For the Internet-based test, all 5 minimum scores must be satisfied.
The Graduate School accepts the International English Language Testing System (IELTS) scores. A copy of the official IELTS report must be scanned and uploaded into the online application. Krannert School of Management requirements are: An overall band score of 7.5 is required for admission, with 7.0 required per each section.
The Graduate School accepts all valid forms of TOEFL testing. Krannert School of Management requirements are: Paper based-test (minimum score of 600), computer-based test (minimum score of 260), and Internet-based test (minimum score of Writing 20, Speaking 22, Listening 18, Reading 22, and Total of 93). For the Internet-based test, all 5 minimum scores must be satisfied.
The Graduate School accepts the International English Language Testing System (IELTS) scores. A copy of the official IELTS report must be scanned and uploaded into the online application. Krannert School of Management requirements are: An overall band score of 7.5 is required for admission, with 7.0 required per each section.
Tuition
USD
18,802