Denver,
CO,
United States
Type
Private
Degrees offered
Bachelor's Degree
Graduate Certificate in Marketing Analytics (24 Credits) in Denver United States | University of Denver
University of Denver
|
Denver United States
Visit institution website
for more information
Qualification
Graduate Certificate
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
40,032
Attendance
Full-time
Full-time Duration
6 months
In today's data-centric business landscape, marketing analytics equip you with essential capabilities to evaluate and interpret the performance of your marketing initiatives. This enables you to assess ROI and enhance decision-making. Developed jointly by the Marketing and Business Information & Analytics Departments at Daniels, this certificate delivers core competencies in both fields.
Specialized Graduate Certificate (4 courses, 16 credit hours)
This focused program cultivates crucial measurement, analytical, and decision-making abilities for marketing experts. You'll grasp how data analytics influences corporate strategy while mastering analytical tools, data mining techniques, and predictive modeling applications.
Core curriculum:
MKTG 4510 Consumer Behavior
MKTG 4530 Marketing Research
STAT 4610 Business Statistics
INFO 4300 Predictive Analytics
The expanded 6-course option delves deeper into marketing-specific KPIs and programming-based data analysis. It encompasses all foundational courses plus two cross-disciplinary electives.
MKTG 4520 Marketing Metrics
INFO 4120 Python Programming
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
To be eligible for graduate programs at the University of Denver candidates must hold the equivalent of a US bachelors degree and must submit transcripts and mark sheets from each postsecondary institution attended along with a proof of degree degree certificate or diploma If academic transcripts were issued in a language other than English both the original documents and certified English translations are required.
A minimum GPA of 2.5 for the baccalaureate degree or 3.0 for all completed graduate coursework.
they require a minimum TOEFL iBT score of 80 IELTS score of 6.5 CAE score of 185 or Duolingo score of 115 The Daniels College of Business does not offer conditional admission
A minimum GPA of 2.5 for the baccalaureate degree or 3.0 for all completed graduate coursework.
they require a minimum TOEFL iBT score of 80 IELTS score of 6.5 CAE score of 185 or Duolingo score of 115 The Daniels College of Business does not offer conditional admission
Tuition
USD
40,032