East Lansing,
MI,
United States
Type
Public
Degrees offered
Bachelor's Degree
The Master of Science in Marketing Research and Analytics equips students for professional roles in marketing research, focusing on cultivating consulting abilities, research strategy development, and marketing analysis expertise. This program follows Plan B (non-thesis track) and offers flexible completion options of either 12 or 20 months. Aspiring marketing researchers can benefit from the Broad College's STEM-designated MSMRA program, which delivers top-tier analytical training for the rapidly expanding insights field. With both on-campus and online delivery methods, the MSMRA curriculum ensures practical knowledge implementation and a customized educational approach.