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The MSBA/MSM dual degree equips you with specialized analytical frameworks like CRIS-DM and the Analytics Life Cycle to enhance data-driven decision-making in marketing research.
You'll gain expertise in study design, survey data collection and analysis, and strategic data interpretation. Through this dual program, MSBA students master applying business analytics to marketing scenarios, while MSM students strengthen their consumer insights with advanced data management techniques. This innovative dual degree allows both MSBA and MSM candidates to expand their skill sets more efficiently than pursuing separate degrees.
Suffolk University's dual degree options let you achieve two graduate qualifications faster and more affordably than sequential programs. Graduates emerge with two distinct credentials, significantly boosting their career prospects across diverse industries.