BA in Public Relations and Strategic Communication in Rochester United States | Oakland University

Introduced in 2017, our public relations program addresses the growing need for skilled communicators who can navigate today's complex media landscape. This strategic communication degree prepares students to develop impactful messaging across print, broadcast, and digital platforms. As a PR student, you'll master traditional storytelling methods while gaining multimedia expertise, building an impressive portfolio. Leveraging Oakland University's strong ties to Michigan's business and media communities, the program offers practical experience and networking opportunities to jumpstart your PR career. Officially titled Public Relations and Strategic Communication, our major emphasizes more than technical proficiency - it fosters strategic thinking. You'll learn to craft cohesive narratives that engage audiences, shape perspectives, and drive meaningful outcomes. This results-focused methodology gives graduates a competitive edge in the public relations field.