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The field of Social and Consumer Psychology examines how psychological elements shape consumer actions, encompassing buying habits, social influence impacts, how people process marketing information, goal-driven choices, and evaluating advertising effectiveness. It also explores how companies navigate brand management and organizational shifts via leadership approaches, structural frameworks, and operational procedures.
Fundamental principles from perception studies, memory research, social psychology, motivational theories, self-control mechanisms, workplace psychology, and personality analysis are utilized to understand consumer actions. Training in statistical analysis and research techniques forms an essential part of social and consumer behavior studies. NYU's distinctive academic environment provides opportunities to investigate social psychology and consumer behavior through a research-focused lens. Students benefit from cross-departmental course offerings and faculty expertise across NYU's various schools, enabling tailored preparation for diverse professional paths.