BSc in Marketing - Advanced Marketing Analytics in Normal United States | Illinois State University

The Marketing department has developed the Advanced Marketing Analytics (AMA) Sequence to help Marketing Majors focus their studies for careers demanding stronger analytical capabilities, including statistical evaluation, data visualization, data processing, information mining, predictive modeling, and more. Analytics applications are projected to expand significantly. Companies now actively pursue professionals skilled in analytics who can base choices on data insights. This program offers skill-building opportunities, exposure to modern analytical technologies, and practical knowledge that will equip future professionals for effective decision-making.