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This program establishes a robust foundation in disciplinary theories and research methodologies, equipping you to utilize them for investigating pressing business challenges through academic inquiry.
You'll develop expertise in applying theoretical frameworks and methodological approaches to analyze critical business issues. The program offers four specialization paths: accounting and management, marketing, strategy, and technology.
The accounting and management concentration focuses on how information influences resource distribution and stakeholder decisions. Marketing specialists investigate the exchange processes that fulfill needs for both individuals and organizations. Strategy researchers analyze how companies generate value and maintain competitive advantages. The technology and operations management track prepares students to study innovation processes, product development, and how technological advancements drive economic progress and societal change.