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Marketing focuses on creating products and implementing strategies that meet the demands of both consumers and businesses. The marketing curriculum explores subjects like market analysis, strategic planning, and buyer psychology, teaching how modern enterprises generate and provide exceptional value.
Program alumni find careers across diverse sectors, including consumer goods manufacturers, advisory services, logistics firms, and various service industries. Beyond coursework, students gain practical experience through internships and global initiatives, while professional development opportunities arise from student groups like the American Marketing Association and Sales Club, along with annual academic events.
Freshman admission is a holistic and selective process, and no single criterion guarantees admission. Rather, we consider all the documentation you submit, and we carefully review your academic record and test scores to ensure that you are prepared for the rigorous curriculum you will encounter at Florida State University.
The courses listed below represent the minimum required for admission consideration:
4 English courses, at least three with substantial writing requirements
4 mathematics courses at the Algebra I level and higher
3 natural science courses, at least two with laboratory experience
3 social science courses
2 sequential courses of a world language or American Sign Language
2 elective courses, preferably in the above subject areas
The following are the minimum scores required for admission to the University, although some departments require higher scores at the graduate level:
Internet based TOEFL (IBTOEFL): 80
Paper based TOEFL (TOEFL): 550
International English Language Testing System (Academic IELTS): 6.5
Michigan English Language Assessment Battery (MELAB): 77
Pearson Test of English (PTE): 55