Muncie,
IN,
United States
Type
Public
Degrees offered
Bachelor's Degree
As an advertising student, you'll build strategic communication expertise to drive economic prosperity, environmental sustainability, human welfare, and knowledge through advertising.
Our bachelor's program in advertising teaches you to craft and distribute compelling ads across multiple media channels to connect with target audiences and fulfill client objectives.
The curriculum provides hands-on training in research, strategic planning, design thinking, project coordination, creative development, media strategy, account planning, and client relations. You'll also master analytical techniques to evaluate campaign effectiveness and inform decision-making.