MA in Brand and Media Strategy in Johnson City United States | East Tennessee State University

The Master of Arts in Brand and Media Strategy is a career-focused program that equips students with interdisciplinary theoretical knowledge and practical skills in content development, media distribution, campaign strategy, and brand analytics.

This program is ideal for media, communications, or marketing professionals pursuing expertise in brand and media leadership, as well as academics specializing in digital journalism, film, social media, PR, advertising, or brand strategy. The curriculum combines classroom learning with real-world client projects, integrating communication, media, marketing, design, research, creative arts, and technology. Coursework covers advertising, audience analytics, brand storytelling, documentary production, crisis management, digital promotion, event coordination, media planning, sponsored content, public relations, and social platforms.