Pittsburgh,
PA,
United States
Type
Private
Degrees offered
Bachelor's Degree
BA in Integrated Marketing Communication (IMC) in Pittsburgh United States | Duquesne University
Duquesne University
|
Pittsburgh United States
Visit institution website
for more information
Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
48,986
Attendance
Full-time
Full-time Duration
48 months
Integrated marketing communication is a strategic approach that combines advertising, public relations, and marketing efforts. As an IMC student, you'll gain expertise in advertising, PR, event coordination, digital communication tools, community engagement, visual messaging, and brand development. This major equips you for roles in advertising agencies, PR firms, consulting companies, and other positions demanding strategic communication expertise. You'll master marketing communication techniques, methods, and resources that enable businesses to connect with their intended audiences. Throughout the program, you'll explore subjects like advertising campaigns, PR strategies, digital promotion, brand identity, media strategy, promotional tactics, and event coordination, while also studying consumer psychology, market analysis, and data interpretation - crucial abilities for crafting impactful marketing plans.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Transcripts -
Original or attested copies of official academic records from the last four years of your education.
Credentials should be submitted in the native language with certified English translations and sent directly from the school and/or university you attended.
Photocopies are not considered official.
Recommendation Letter -
At least one (1) letter of recommendation from someone who can attest to both your academic and personal strengths.
To be considered for admission you must have graduated from a secondary school recognized as an acceptable equivalent to a U.S. high school and you must demonstrate a record of acceptable academic success.
In general, undergraduate applicants are expected to obtain the U.S. equivalent of a minimum 3.0 Grade Point Average (GPA) for most majors.
TOEFL - 70
IELTS - 6.0
Original or attested copies of official academic records from the last four years of your education.
Credentials should be submitted in the native language with certified English translations and sent directly from the school and/or university you attended.
Photocopies are not considered official.
Recommendation Letter -
At least one (1) letter of recommendation from someone who can attest to both your academic and personal strengths.
To be considered for admission you must have graduated from a secondary school recognized as an acceptable equivalent to a U.S. high school and you must demonstrate a record of acceptable academic success.
In general, undergraduate applicants are expected to obtain the U.S. equivalent of a minimum 3.0 Grade Point Average (GPA) for most majors.
TOEFL - 70
IELTS - 6.0
Tuition
USD
48,986