BSc in Business Administration - Marketing in Durham United States | University of New Hampshire

The Marketing major in Business Administration centers on creating, building, and sustaining valuable products and services for customers while effectively delivering and promoting them. Students enhance their academic knowledge through hands-on experiences such as capstone projects with actual businesses, participation in our student-operated digital marketing agency, and involvement in sales and marketing contests.

Marketing revolves around how businesses advertise and distribute their offerings. It involves capturing audience interest and influencing purchasing decisions. Professionals in this field analyze consumer patterns to identify preferences. They play a role in setting prices, innovating new offerings, and overseeing distribution networks. Additionally, they design and implement communication plans to attract and persuade customers through various channels like advertising, social platforms, and online marketing strategies.

The Marketing Option explores both digital and conventional methods for creating, maintaining, and delivering high-value products and services to consumers. This specialization highlights essential connections for successful brand and customer relationship management, from identifying consumer requirements to providing suitable solutions. It also investigates managerial decisions regarding market targeting, timing, competitive positioning, and implementation tactics. Digital marketing and data analysis are key components woven throughout the curriculum.