BA in Advertising in San Francisco United States | University of San Francisco

Discover how to expand perspectives and broaden thinking. Develop comprehensive campaign strategies, media plans, performance evaluations, and advertisements across all platforms. No matter the assignment, your goal remains constant: effectively market a product, service, brand, concept, or even a movement. Success in advertising demands creativity, analytical skills, collaboration, business acumen, and articulate expression. The University of San Francisco provides you with essential theories, methodologies, ethical frameworks, and hands-on experience to thrive in a dynamic industry. Our program blends academic excellence, professional insights, and real-world practice, grounded in Jesuit principles of ethics and societal impact. Advertising can indeed uphold ethical standards and has the power to positively transform our world.

As a USF advertising student, you'll explore multiple disciplines for a comprehensive education. Starting with foundational courses on core advertising principles like rhetoric and persuasion, you'll also study the advertising industry and agency operations. After surveying the diverse career paths available, you'll select from three specialized tracks: general, strategy & research, or creative.