Pittsburgh,
PA,
United States
Type
Private
Degrees offered
Bachelor's Degree
Marketing is a business discipline focused on crafting strategies and approaches to deliver value to consumers. It encompasses various business aspects, ranging from product/service ideation and design to pricing, advertising, and distribution channels. At Duquesne, students pursuing a marketing major start with a foundational three-course sequence covering sales basics, consumer psychology, and market analysis. Subsequently, they can specialize in one of three tracks: Sports Marketing, Professional Sales and Marketing, or Digital Marketing and Data Analytics.