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Marketing is one of the most dynamic areas of business - it focuses on understanding the ever-changing needs of people and creating systems to satisfy those needs. It also offers products and services that help meet important customer, societal and environmental challenges. Marketing is a way of thinking, critical to innovation and indispensable when trying to differentiate an organization from competitors. It’s a broad field with opportunities across a wide variety of industries and occupations.
Marketing majors ‚ÄØengage with a recommended plan of study that includes finance, economics, critical reasoning, communications, business analytics and civic engagement.
The marketing curriculum is supplemented by opportunities for experiential learning that includes consulting projects and simulations, both here and abroad. Simulations and research on consumer behavior‚ÄØare‚ÄØconducted in the state-of-the-art Behavioral Lab in Gerri‚ÄØC. LeBow‚ÄØHall, which features devices for eye-tracking, neuroimaging and galvanic skin response in‚ÄØclimate-controlled‚ÄØconditions.