Huntsville,
AL,
United States
Type
Public
Degrees offered
Bachelor's Degree
The BSBA in Marketing with a Supply Chain concentration covers all aspects of the supply chain, from planning to delivery. This program equips marketing students focused on business-to-business relationships with the skills to oversee inter-organizational connections essential for coordinating transportation, logistics, procurement, IT, and operations across company networks. The concentration aims to ready students for supply chain management roles in industrial companies and government agencies like the Department of Defense and NASA.