MSc in Marketing Analytics in Long Beach United States | California State University, Long Beach

The Master of Science in Marketing Analytics (MSMA) is a STEM-certified program that equips students with sought-after advanced training. Gain in-depth knowledge of core marketing areas such as product development, brand management, distribution channels, integrated marketing communications, and pricing strategies. Master essential skills in marketing research, analytics, statistical methods, predictive modeling, and forecasting to solve real-world marketing problems in today's data-driven landscape. Stay ahead of the curve with contemporary digital marketing strategies and emerging media practices through specialized courses in digital and social media marketing. Showcase your expertise through a capstone project, collaborating with local enterprises and industry experts to uncover marketing potential and create data-driven solutions.