Master of Business Administration in Marketing in Providence United States | Johnson & Wales University

Our MBA program with a marketing focus equips students with comprehensive expertise in marketing strategy, integrated with broader business objectives. The curriculum highlights the critical role of stakeholders in business operations and the long-term management of brand evolution.

Throughout this program and your future marketing career, you'll master diverse strategic approaches to craft and implement value propositions. You'll design expansion plans using market penetration, development tactics, product innovation, and diversification methods. You'll develop integrated distribution systems that capitalize on strategic alliances and reach target audiences through conventional, digital, and online platforms. Furthermore, you'll assess, interpret, and optimize marketing effectiveness and consumer data using analytical tools.

You'll create dynamic, multichannel customer journeys that prioritize consumer needs—a fundamental aspect of modern marketing roles. Throughout your studies, you'll benefit from instruction by seasoned faculty with extensive industry experience.