Austin,
TX,
United States
Type
Public
Degrees offered
Bachelor's Degree
Master of Business Administration in Marketing Analytics and Consulting in Austin United States | University of Texas at Austin
University of Texas at Austin
|
Austin United States
Visit institution website
for more information
Qualification
Masters Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
42,852
Attendance
Full-time
Full-time Duration
24 months
Getting to know the Texas McCombs community in person offers invaluable perspective on how well you'll connect with our MBA program's culture. Attend one of our on-campus events to interact with admissions staff, current students, and renowned faculty members. Over the following two years, you'll discover endless possibilities to learn, evolve, and reinvent yourself. You'll accelerate your career trajectory, broaden your professional connections, and hone leadership abilities that make an impact. All this happens in Austin, Texas – a hub of innovation and energy in the United States. Upon graduation, you'll possess the expertise to pursue any ambition. McCombs School of Business's Full-Time MBA program lets you dive deep into academics, discovery, and forging lasting bonds with peers. Your classes take place in Rowling Hall at The University of Texas at Austin, with a customizable curriculum offering 20 specialization areas, including 14 STEM-certified options.
The Marketing specialization adapts to diverse career goals, consistently guiding 26% of Texas MBA graduates into marketing roles each year. Beyond coursework, initiatives like the Center for Customer Insights and Marketing Solutions (CCIMS), the Marketing Fellows program, and the Graduate Marketing Network foster robust industry engagement.
The marketing analytics pathway equips students with cutting-edge knowledge and techniques for thriving in data-driven business landscapes. Participants work directly with sophisticated marketing analytics tools while mastering strategic marketing fundamentals. This track particularly suits those targeting careers in marketing research, consumer insights, or marketing consulting.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Obtain copies of your official transcripts, have official test scores sent to UT Austin, or submit a test waiver petition.
Complete your Texas McCombs MBA application by the submission deadline for the round in which you are applying. This includes all relevant application components - essay, transcripts, self-reported test scores, letter of recommendation, resume, etc.
All Full-Time MBA applicants are required to submit a GMAT, GMAT Focus, GRE, or EA score. We will waive the testing requirement if:
An expired (taken 5+ years ago) GMAT, GRE, or EA score is submitted or
General Test Waiver (merit-based) is approved
Within your application, you will provide your professional resume. We strongly suggest that all applicants have at least two years of full-time post-bachelor's work experience (not internships). Full-time work experience is calculated up until the time of enrollment (the start of classes). This encompasses all work completed since your bachelor's degree, including teaching, military service, and government experience (e.g. the Peace Corps).
Cover Letter and Optional Statement
We require one recommendation from a person who has supervised your work and/or assessed your performance. The Admissions Committee limits each application to one letter of recommendation and cannot accept additional recommendations.
The Graduate School requires applicants to have earned a bachelor's degree from a regionally accredited institution in the United States or a comparable degree from a foreign academic institution.
A grade-point average (GPA) of at least 3.0 (on a 4.0 scale) or a comparable GPA in upper-division workjunior- and senior-level coursesand in any graduate work already completed is also required.
TOEFL: 79 on the Internet-based test (iBT)
IELTS: An overall band of 6.5 on the Academic Examination
Complete your Texas McCombs MBA application by the submission deadline for the round in which you are applying. This includes all relevant application components - essay, transcripts, self-reported test scores, letter of recommendation, resume, etc.
All Full-Time MBA applicants are required to submit a GMAT, GMAT Focus, GRE, or EA score. We will waive the testing requirement if:
An expired (taken 5+ years ago) GMAT, GRE, or EA score is submitted or
General Test Waiver (merit-based) is approved
Within your application, you will provide your professional resume. We strongly suggest that all applicants have at least two years of full-time post-bachelor's work experience (not internships). Full-time work experience is calculated up until the time of enrollment (the start of classes). This encompasses all work completed since your bachelor's degree, including teaching, military service, and government experience (e.g. the Peace Corps).
Cover Letter and Optional Statement
We require one recommendation from a person who has supervised your work and/or assessed your performance. The Admissions Committee limits each application to one letter of recommendation and cannot accept additional recommendations.
The Graduate School requires applicants to have earned a bachelor's degree from a regionally accredited institution in the United States or a comparable degree from a foreign academic institution.
A grade-point average (GPA) of at least 3.0 (on a 4.0 scale) or a comparable GPA in upper-division workjunior- and senior-level coursesand in any graduate work already completed is also required.
TOEFL: 79 on the Internet-based test (iBT)
IELTS: An overall band of 6.5 on the Academic Examination
Tuition
USD
42,852