Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Establish a strong grounding in business and the behind-the-scenes operations of sports, with direct connections to top Southern California teams and companies. The Sports Management program immerses you in business fundamentals, communication strategies, marketing techniques, and the inner workings of the multi-billion dollar sports industry, equipping you for careers in this thriving field.
With coursework designed alongside experts from organizations like the Los Angeles Rams and LA Galaxy, you'll study diverse subjects to examine sports through various lenses—including sociological and economic perspectives. Practical learning opportunities will ready you to craft financial plans, marketing campaigns, and other key strategies as a future sports management leader.