BA in Public Relations in Riverside United States | California Baptist University

Public relations professionals cultivate and sustain an organization's public image by implementing strategic communication approaches, requiring strong writing skills, relationship-building expertise, and media proficiency. At CBU, the public relations curriculum equips students with knowledge in social media tactics, media engagement, crisis response, marketing initiatives, and PR writing, all while emphasizing ethical standards and brand management.

Program Outcomes

Gain comprehensive knowledge of fundamental public relations principles and applications.
Implement PR organizational frameworks, processes, and professional methodologies effectively.
Develop advanced research and writing capabilities for crafting press materials, speeches, and social media content tailored to diverse audiences.
Design and execute integrated campaigns leveraging digital platforms to strategically engage target publics.
Acquire knowledge of PR's historical context, theoretical foundations, and ethical considerations.
Understand how faith principles intersect with professional public relations practice.
Apply industry-standard techniques for managing public relations challenges and crises.