Bachelor of Art in Public Relations in Sacramento United States | California State University, Sacramento

The Public Relations degree program, shaped by guidelines from the Commission on Public Relations Education, equips students with the skills needed for entry-level PR positions. It fosters an understanding of how public relations intersects with marketing, teaches students to create and evaluate print and broadcast communications, and strengthens writing, analytical, problem-solving, and critical thinking abilities. The curriculum offers hands-on application of PR principles both in academic settings and real-world environments while facilitating connections with industry professionals and community groups.

Sacramento State's PR program prioritizes research, writing, and editing skills centered on techniques for shaping organizational or personal media presence. Students learn strategic communication methods for engaging stakeholders, audiences, and the public, preparing them for roles as PR specialists, coordinators, or managers. Graduates enter diverse PR fields including media relations, advertising, marketing, brand management, crisis communication, event planning, community outreach, government relations, and corporate communications.

Beyond classroom learning, students access valuable practical experience through an extensive internship network with California and national organizations, plus participation in a thriving, nationally recognized PRSSA chapter.