BSc in Marketing in Waltham United States | Bentley University

The Marketing major offers adaptable requirements. Students may opt for a General Marketing Concentration, which includes four core courses delivering essential marketing foundations applicable to all marketing sectors, supplemented by four personalized electives that enable curriculum customization aligned with professional aspirations. Alternatively, students can select a Digital Marketing Concentration featuring the same four foundational courses, augmented by specialized classes in Digital Marketing, Digital Marketing Analytics, AI in Marketing, plus one additional elective.

Graduates with a marketing degree can pursue diverse career opportunities across multiple fields including marketing analytics, brand management, social media strategy, market research, retail and fashion, sales, advertising, international marketing, sports marketing, and product innovation.