University Park,
PA,
United States
Type
Public
Degrees offered
Bachelor's Degree
BA in Advertising / Public Relations in University Park United States | Pennsylvania State University
Pennsylvania State University
|
University Park United States
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Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
41,212
Attendance
Full-time
Full-time Duration
48 months
This program offers a comprehensive blend of theoretical knowledge, research methodologies, and practical applications. The curriculum combines professional skill-building courses with applied theory and critical analysis classes. Learners gain insights into advertising and public relations' impact across business, social, and political spheres. The program cultivates competencies that prepare graduates for diverse career paths such as media strategy, audience research, and account management. The coursework equally emphasizes analytical thinking, with particular focus on developing critical evaluation techniques, innovative solutions, and evidence-based decision making. Drawing from multiple disciplines including management, psychology, and data analysis, students learn to navigate complex professional scenarios.
A key program component involves exploring the ethical considerations surrounding marketing communications strategies. Participants will establish conceptual tools to assess both advocates and skeptics of contemporary communication tactics in advertising and public relations.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.0
Qualification Requirements
The majority of Penn State’s applications come from traditional, first-year students. The following types of students are considered first-year applicants (or freshman applicants, as some refer to them): Current high school student in his or her senior year; Student who has earned a high school diploma or a GED and has no post-secondary coursework; Student who has attempted 17 or fewer credits (semester hours) of college coursework at a regionally accredited college/university before attending Penn State; Current high school student who may have enrolled in another institution(s) before graduating from high school (dual enrollment); Student who may have attended Penn State on a nondegree basis.
English Language Proficiency
The following are ways in which you can satisfy the language proficiency requirement: TOEFL: A minimum TOEFL score of 80 on the Internet-based TOEFL or 550 on the old paper exam and a minimum of 20 in each section of the new paper exam (code #2660); IELTS: A minimum IELTS score of 6.5 on the academic test.
Tuition
USD
41,212