BSc in Business - Marketing in Rochester United States | University of Rochester

The Barry Florescue Undergraduate Business Program at the University of Rochester fosters a dynamic, close community of faculty, staff, scholars, and students. This program prepares future entrepreneurial leaders with essential analytical skills through challenging coursework, extracurricular activities, and practical learning experiences designed by our MBA and MS faculty. Students gain a solid grounding in quantitative and applied economics principles, readying them for tomorrow's business challenges.
Earning a BS in business requires completing four additional courses to specialize in a chosen track. This path is ideal for those seeking deeper expertise in a specific business field.
The BS curriculum caters to students wanting to concentrate intensely on a business specialization. Participants must select one official BS Business concentration (accounting, business analytics, finance, entrepreneurship, information systems, or marketing).
Marketing track students master crafting and executing powerful marketing strategies vital for business expansion and innovation leadership. With varied elective options, students can delve into market research, digital strategy formulation, brand building, impactful campaign creation, persuasive communication, and ethical decision-making in competitive markets. These skills ensure smooth entry into professional careers while establishing a robust base for graduate-level studies.