BA in Communication - Public Relations and Strategic Communication in Washington D.C. United States | American University

Public Relations. This dynamic field revolves around concepts and perceptions, influence and knowledge, planning and execution. Whether it's movie studios marketing films, corporations shaping their reputations, or activists advancing social movements, PR plays a central role in our economic, social, and political landscape. No initiative or offering can thrive without a well-crafted message delivered to the appropriate audience through inventive approaches. Strategic communication lies at the core of our Public Relations and Strategic Communication curriculum.

We aim to equip you not just with current industry practices, but with the critical thinking skills that will distinguish you from others in the field. Combining classroom instruction, practical internships, and real-world projects, we provide strategic frameworks and perspectives typically gained through years of professional experience.

Exploring a political topic or environmental initiative for research? We'll connect you with influential figures to incorporate their insights into your academic work. You might even collaborate with actual clients. Our classes feature guest speakers ranging from presidential speechwriters to top industry leaders. Students regularly intern with PR agencies, global institutions, healthcare providers, legislative offices, and advocacy organizations. You'll develop professional relationships that will enrich your education and fast-track your career growth.