BA (Hons) Marketing and Business in Wrexham United Kingdom | Wrexham University

Our BA (Hons) in Marketing and Business equips students to tackle contemporary business challenges while enhancing their personal and professional development.

Students will:

Examine the psychology behind purchasing decisions and the factors influencing consumer choices of products and services.
Investigate cutting-edge research in consumer behavior, decision psychology, and advertising strategies.

Key program highlights
Covers modern scientific approaches to consumer behavior, decision processes, and digital marketing techniques.
Incorporates real-world learning experiences to ensure graduates possess relevant, up-to-date skills for today's job market.
Offers hands-on training through optional business placements to address actual industry challenges.
Benefits from the North Wales Business School's strong partnerships with leading commercial research firms that collaborate with global brands like Tesco, Unilever, and Cadbury.
Attend industry expert lectures to build valuable professional connections.