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The Bachelor of Arts (Honors) in Advertising and Digital Marketing is a comprehensive program that blends theoretical knowledge with practical skills in both advertising and digital marketing. This program emphasizes digital communication strategies and consumer interaction across diverse online platforms and organizational contexts, ranging from global corporations to public and private sector entities, small-to-medium businesses, and non-profit organizations including NGOs and charitable institutions.
Students will develop professional competencies in areas such as SEO strategies, content administration, innovative cross-channel messaging, social media promotion, data analytics, marketing campaign development, and multi-platform coordination, alongside mastering fundamental marketing principles and their real-world implementation.
4-year program with placement year