BA (Hons) Marketing and Management in Durham United Kingdom | Durham University

Rooted in psychology, sociology, anthropology, philosophy, and economics, this diverse and engaging program explores consumer behavior and how companies leverage these insights to promote their offerings.

By blending modern marketing with business administration, you'll analyze various markets, forecast consumer actions, spot emerging trends, and craft brand strategies. The management curriculum incorporates financial, entrepreneurial, and strategic elements. When studied in tandem, these disciplines open doors to diverse career opportunities, whether you aspire to specialize in marketing or pursue broader business leadership roles.

This adaptable program bridges theoretical concepts with practical experience through industry guest lectures and hands-on business projects. It allows you to customize your learning journey as your interests develop. Choose between a standard three-year track, adding an internship year, or studying overseas for a year.

The first year establishes core marketing and management competencies. Later years deepen your expertise in digital marketing, consumer psychology, brand development, market analysis, and strategic communication. Elective courses enable specialization in niche areas like retail marketing or cause-related campaigns.

The program concludes with either a thesis or applied project focused on your chosen marketing specialization.