Dundee,
United Kingdom
Type
Public
Degrees offered
Bachelor's Degree
Business Economics examines core economic ideas, theories, and frameworks. Discover how these are implemented in organizational operations and throughout the global business landscape.
You'll gain comprehensive knowledge about marketing's role in modern multi-platform settings and its integration within broader corporate structures.
To excel as a marketing professional, enabling strategic resource allocation and identifying expansion possibilities, you must grasp all economic aspects concerning target audiences, especially in developing markets.
Our BSc and MA programs differ primarily in their initial years. The MA path is ideal if you're more inclined toward arts or social science disciplines.