BSc (Hons) Marketing and Management (with a professional placement year) in Brighton United Kingdom | University of Sussex

Prepare for tomorrow's marketing landscape with a blend of theoretical knowledge and practical skills. This program equips you for diverse career paths, whether starting your own business or driving innovation within multinational corporations.

The Marketing and Management BSc challenges you to analyze both organizational and consumer behavior while mastering essential marketing concepts like strategic planning, brand building, and product development. Your first year establishes foundational knowledge in economics, accounting, and business law, while later years delve into specialized areas including digital strategies, consumer psychology, global marketing, and performance analytics.

Designed for career readiness, this degree allows customization to align with your professional goals. You'll collaborate with industry experts and explore fresh ideas and methodologies. An Academic Success Adviser provides personalized support for developing crucial academic abilities like analytical thinking, presentation techniques, writing skills, and effective study methods. Additional opportunities include interdisciplinary studies across the university or pursuing a professional placement year to enhance your practical experience.