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Gain specialized knowledge in both fields while exploring how to adopt an entrepreneurial mindset and demonstrate marketing leadership.
Our curriculum spans from consumer psychology to strategic consulting, with core courses addressing all fundamental aspects of marketing and business management. With our broad faculty expertise, we provide various elective options to concentrate on either discipline. You could choose to specialize in executive leadership or explore integrated marketing strategies across channels.
Beyond classroom learning with our expert faculty, you'll spend significant time in our Marketing and Social Media Lab. This space offers access to cutting-edge professional tools including Brandwatch and Adobe Creative Cloud software.
To maximize your career readiness, we've consulted numerous employers about essential graduate skills. Through collaborations with industry partners like JVCKENWOOD UK, we incorporate real-world projects to bridge academic concepts with professional practice.
Full-time program - 3 year duration, or 4 years with optional internship