BA (Hons) Communication, Public Relations and Advertising in London United Kingdom | City St George's, University of London

This distinctive program blends innovative theory with business acumen and hands-on skills needed to craft compelling messages that resonate with consumers and audiences. The degree serves as a gateway to dynamic careers in public relations, advertising, and various communication-focused fields.
For those pursuing careers in PR, advertising, or any profession demanding strategic messaging, this program offers ideal preparation. You'll master persuasive communication techniques while exploring how organizations leverage media technologies to shape public perception. The curriculum explores communication's critical function in our digital global landscape and its evolving industry applications. Through analyzing successful messaging strategies, you'll apply these insights to your creative projects. Coursework spans essential business communication areas including PR strategies, media policies, marketing communications, political/health messaging, content creation, corporate blogging, advertising creativity, and audience analytics.
The program develops versatile professional skills valued across business and creative sectors while investigating the practical and commercial relationships between different media formats.

Duration - 4 years including placement or international study option