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This master's program serves as an outstanding launchpad for a dynamic career in global marketing. You'll gain from our enduring legacy of research and education in both marketing and retail sectors. Offered by the Department of Marketing, this curriculum will challenge your thinking by blending analytical rigor with worldwide perspectives.
The program fosters entrepreneurial spirit and creativity, offering hands-on experience with real-world international marketing scenarios during your studies. For instance, you'll examine sustainability and ethical dilemmas encountered by businesses operating globally. As an MSc International Marketing student at Surrey Business School, you'll join an energetic community dedicated to enhancing business practices and driving meaningful, sustainable impact.
Our tailored course modules deliver an in-depth exploration of fundamental international marketing principles, acquainting you with global marketing strategies and their potential consequences. This program aims to shape graduates capable of addressing worldwide marketing issues. We'll ensure you develop the necessary skills to comprehend and manage the distinct challenges marketing experts encounter in today's rapidly evolving global marketplace.