MSc Digital Marketing with Advanced Practice [ January start ] [London] in London United Kingdom | Northumbria University

Our marketing Subject Group collaborates closely with leading organizations like the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM), ensuring our curriculum aligns with their professional standards. This alignment proves especially beneficial if you plan to pursue professional certifications with these bodies after earning your Masters degree. The MSc Digital Marketing program explores how cutting-edge digital strategies complement conventional marketing approaches to attract customers, foster loyalty, and enhance customer experiences. You'll learn to measure the effectiveness of digital marketing campaigns, analyze online consumer behavior, map customer journeys, and leverage mobile and social media marketing. Additionally, you'll gain insights into organizational leadership and develop practical research capabilities. After your second semester, you'll participate in the Advanced Practice component, choosing between an internship or a group consultancy project addressing real-world business challenges for actual clients. This experience provides hands-on industry exposure and valuable business acumen.

Graduates will be equipped for diverse career paths, including corporate training programs, entrepreneurial ventures, or professional certification programs. After completing your degree, you can enhance your professional skills through free Professional Pathway programs offered by our partner QA, one of the UK's top corporate training providers. Additionally, you may participate in Northumbria University's Graduate Enterprise initiative, which offers guidance and resources to help launch your own business.