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This program holds accreditation from the Chartered Management Institute (CMI). Upon completion, participants will earn both a Bangor University Masters degree and a Level 7 Diploma in Strategic Management and Leadership.
Alumni of this program may qualify for exemptions from certain modules within the Chartered Institute of Marketing's professional certification programs. Additional details can be found on the CIM website.
Tailored for graduates pursuing or advancing careers in marketing, this degree examines core principles, theoretical frameworks, and practical applications within business and management contexts. It emphasizes building both academic and practical marketing competencies, covering areas like advertising, brand strategy, customer relations, PR, and market analysis. The curriculum also broadens understanding of business and management topics, including organizational structures, leadership, and evolving market conditions, while cultivating strategic thinking about business challenges.
A key focus involves delivering cutting-edge analytical training on contemporary strategic, managerial, and industry trends in marketing across both public and private sectors. The program examines marketing practices at local, national, and international scales, enhancing capabilities in strategic evaluation, problem-solving, and decision-making.
This qualification equips graduates for marketing, business, or management careers. Students have the option to complete a dissertation on either business or marketing themes. Bangor Business School hosts a Chartered Institute of Marketing student chapter, offering practical engagement with real-world marketing scenarios and hands-on learning opportunities.
MA: 1 year full-time; Diploma: 30 weeks full-time