MA Place Branding in London United Kingdom | Middlesex University

In the wake of the pandemic, urban areas, regions, and nations have dramatically expanded their capabilities in marketing, communications, branding, tourism, economic growth, and community outreach. As cities address challenges like rising migration, climate initiatives, sustainability targets, evolving work trends, and heightened tourism rivalry, demand is surging for skilled professionals well-versed in place branding tactics and execution.

This comprehensive program will be guided by faculty with academic and practical expertise from urban and national projects across North America, Europe, Africa, and the UK. The curriculum provides direct exposure to top-tier practitioners, firms, agencies, government entities, destination marketing organizations, and global field experts. The structure includes four foundational courses plus a capstone project, with options to tackle authentic client challenges for academic credit.

Students completing this program will earn a Master of Arts degree in a field with broad career potential, while working professionals can acquire adaptable skills for advancement while gaining deeper insight into contemporary challenges facing communities at all scales - from neighborhoods to nations.

Duration
1 year full-time