MSc International Marketing in London United Kingdom | King's College London

King's College London | London United Kingdom
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Qualification
Masters Degree (Taught)
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
GBP 33,450
(c. USD44,694.89)
Attendance
Full-time
Full-time Duration
12 months

This marketing course equips you with vital skills spanning brand strategy to consumer insights, preparing you for a successful marketing career. Learn from leading academics and industry professionals, with our central London location offering exceptional graduate opportunities. The dynamic marketing landscape demands up-to-date expertise - our research-driven curriculum keeps you at the forefront of marketing innovation while demonstrating practical applications across business scenarios. Whether you're changing career paths or building on previous studies, we'll support your marketing ambitions.Key advantagesMaster market analysis and management skills applicable in global business environments, from multinational corporations to startups.Acquire comprehensive knowledge of international marketing principles and their real-world implementation.Develop specialized expertise in global marketing strategy and decision-making.Earn professional qualifications through our Chartered Institute of Marketing (CIM) Graduate Gateway partnership.Compete for King's Business School scholarships worth up to 50% of tuition fees or £10,000 for full-time postgraduate programs.Course highlights:Our International Marketing MSc equips you with professional competencies to navigate today's complex marketing landscape while strengthening strategic thinking capabilities. This research-focused program provides deep insights into global marketing through diverse learning methods including case studies, simulations, practical exercises, and lectures that bridge theory and practice.Career development:Professional preparationAs a Business School student, you benefit from both King's Careers and Employability services and our specialized business career support.Enhance self-understanding of your capabilities, passions, and professional values. Build confidence in presenting your authentic self to employers and making informed career choices.Expand your network and discover opportunities through exclusive events connecting you with top organizations, alumni, industry leaders, and investors.Master job application techniques for internships and graduate roles using innovative tools combined with expert guidance and tailored workshops.Develop an impressive skills portfolio through employer partnerships, professional certifications, and leadership programs.Gain practical experience through our global network of internships, startup incubators, leadership programs, and inclusive career initiatives.


Destination of Study

Subjects of Study

Language Requirements

English
IELTS 7.0

Qualification Requirements

Standard requirements: A minimum high 2:1 undergraduate Bachelor’s (honours) degree with a final mark of at least 65% or above

If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a Masters or PGDip).

Programme-Specific Requirements

Please note this programme is normally not suitable for applicants who have an undergraduate degree in Marketing. Note: while not a requirement, some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS, is recommended.

In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% (i.e. overall average of at least 65% across all years of study) or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme.

Please note: Meeting the minimum requirements for your application to be considered does not guarantee an offer as applications for this programme are very competitive.

Bachelor (Honours) degree / Master of Arts (Honours) degree with Upper Second Class Honours and 65% overall from the final two years

IELTS (Academic): 7.0 overall with a minimum of 6.5 in each skill

TOEFL iBT: 100 overall with a minimum of 25 in writing and 23 in each of the other skills. 

Tuition GBP 33,450

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